Learn How
We Grade Franchises
At The Franchise Insiders, We Bring Clarity to Franchise Investing
We provide unbiased letter grades for each franchise based on real financial data and performance metrics—so you can make informed decisions with complete transparency.
✅ Letter Grades (A to F) for a straightforward evaluation of franchise quality.
✅ Clear Pros & Cons outlining the strengths and potential challenges of each franchise.
✅ Personalized Insights explaining why a franchise may or may not be a fit for your goals.
📊 See how your franchise choice measures up—and explore handpicked opportunities that align with your financial and lifestyle objectives.
Join Hundreds of Franchise Owners Who've Found the Perfect Fit!
"Thank you, Jack and Jill!"
"I was at a career crossroads when I reached out to The Franchise Insiders. After just one free consultation, they matched me with the perfect franchise. Fast forward 18 months, and I’m the MVP of the system and the top revenue earner for 2024!"
Note: Individual results may vary based on factors such as location, market conditions, and personal effort. This success is not typical.
-Kathryn Allen, owner Soccer Stars
👉 Want to hear more? Listen to Kathryn's story below.
How to Get Your Personalized Franchise Grades
Step 1: Book a Free Franchise Consultation
Schedule a one-on-one consultation with Jack and Jill Johnson, where we’ll learn about your goals, skills, budget, and market preferences. We take the time to understand your unique situation so we can recommend the right franchise fit for you.
Step 2: Receive Your Comprehensive Franchise Report
After the consultation, we deliver a personalized franchise report and recommendation deck.
This includes:
✅ Letter Grades (A to F) for each franchise based on financial performance and operational metrics.
✅ Zorakle Meta Analysis Results matching franchise types with your leadership style and skills.
✅ Clear Pros & Cons for each opportunity to help you make a confident, data-driven decision.
👉 Get Started Today – Book Your Free Consultation and Discover Your Best Franchise Matches!
Our Proven Franchise Grading Process
Helping You Avoid Common Franchise Investment Mistakes
🔍 Data-Driven Analysis: Every franchise is scored using verified financial metrics, including Item 19 and Item 6 disclosures from the Franchise Disclosure Document (FDD).
📈 Unbiased Evaluation: We assess profit margins, operational complexity, brand support, and market demand with full transparency.
🎯 Personalized Fit: Our proprietary Zorakle Assessment aligns franchise strengths with your leadership style, skills, and financial goals.
Get Your Free Franchise Grade – Book Your Consultation Today!
Why Our Grades Matter:
A to F Ratings:
Clear ratings help you compare franchises quickly, from A (Top Tier) to F (High Risk).
Full Disclosure:
If a franchise doesn’t meet our standards, we’ll tell you the truth.
Data-Backed Decisions:
Make smarter investments with real financial insights and unfiltered performance data.
The Franchise Insiders Difference – Unmatched Expertise
You Can Trust
Most franchise consultants lack the experience or insight to fully understand and explain critical financial data. With over 20 years of experience as franchisors, franchisees, and franchise consultants, we have the knowledge and industry expertise to provide accurate, data-driven franchise grades you can trust.
Who Are The Franchise Insiders?
Jack and Jill Johnson, founders of The Franchise Insiders, have over 20 years of franchise industry experience. They have worked with more than 600 aspiring entrepreneurs to explore franchise ownership opportunities, many of whom have gone on to operate successful businesses.
Disclaimer for Clients Engaged Prior to January 2025:
The Franchise Insiders' franchise grading system and data-driven evaluations were officially implemented in January 2025. Clients who worked with us prior to this date received expert guidance based on industry best practices and available market insights at the time of their consultation. The franchise grades and data representations outlined in this system do not retroactively apply to clients served before its introduction. While we strive to provide accurate and valuable information, investment decisions involve inherent risks. The Franchise Insiders cannot guarantee performance outcomes or financial success. Prospective franchisees should consult the most recent Franchise Disclosure Document (FDD) and seek professional financial and legal advice before making any investment decisions. Please note: A complimentary consultation with Jack or Jill Johnson is required for personalized franchise matching and data review. Our franchise grades and insights are for educational and informational purposes only and should not be considered financial or investment advice. Franchise grades are subjective assessments and do not guarantee future performance or success. Always consult the Franchise Disclosure Document (FDD) and professional advisors before making any investment decisions.