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Steps to Buying an Existing Business: A Practical Guide

Writer's picture: Jack JohnsonJack Johnson

Buying an existing business offers a unique opportunity to leverage established operations and customer bases. This guide breaks down the essential steps: why it’s beneficial, how to find and evaluate businesses, and the key actions from negotiation to closing the deal.


Explore what buying an existing business entails and how to make it successful. Understanding financing options, including traditional bank loans, is crucial when preparing to buy an existing business.


Infographic showing the benefits of buying an existing business.

Key Takeaways

Purchasing an existing business can potentially reduce risks and enhance profitability by providing a foundation of established operations, customer base, and existing cash flow.

Identifying the right business is the key to success and requires assessing personal interests, skills, and thorough research of available opportunities and market trends.


Conducting due diligence, including financial analysis and evaluating a business's assets, and personnel is critical in making informed purchasing decisions and ensuring a smooth acquisition process.


Benefits of Buying an Existing Business


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Purchasing an existing business offers numerous advantages that can make the entrepreneurship journey smoother and more rewarding.


One of the most compelling benefits is the potential reduced risk associated with buying a business with a proven track record. Unlike starting a new business from scratch, an existing business provides a foundation of established operations, a customer base, and cash flow, which can significantly enhance your chances of success.


Acquiring an existing company with proven financial statements and tangible assets can further ease the acquisition process and improve financing options.


Another major advantage is the convenience of having an existing customer base. This can potentially lead to quicker profitability since initial sales efforts are minimized, allowing you to focus on improving and expanding the established business rather than building it from the ground up. Additionally, securing financing is often easier for established businesses due to their operational history and identifiable cash flow, making it more likely for lenders to approve business acquisition loans. A business loan can be a viable financing option for purchasing a franchise or an existing business, as lenders often view these loans as less risky due to the established nature of the business being acquired.


Some people even believe that businesses acquired by new owners tend to have a better survival rate compared to newly started companies. We truly think it comes down to the buyer and how good of a job the seller has done building the existing business for sale.


The thought is that you can avoid the typical startup costs, profitability ramp up, and challenges, such as market entry barriers, brand development, and customer acquisition.


You also inherit trained personnel who understand the business’s operations, saving you time and resources in the onboarding process. Just make sure they are open to new ownership and won't go rogue the minute you get the keys. Jack and Jill can help you vet situations like this.


All these factors contribute to the overall convenience and reduced risk of buying an existing business outright.


Pre-Purchase Planning

Identify the Type of Business You Want to Buy

Identifying the type of business you want to buy is a crucial step in the pre-purchase planning phase. Consider your passions, interests, skills, and experience to find a business that aligns with them. Think about the industry, products or services, customers, and trends that excite you. Aligning yourself with the business’s immaterial goals will increase your chances of success.


Assess Your Capital for the Purchase

There's an old saying. "No one ever went out of business being over-capitalized." Assessing your capital for the purchase is another vital step in pre-purchase planning. A business loan can be a viable financing option for purchasing a business, as it often comes with less risk due to the established nature of the business being acquired. Determine how much money you need to buy a business, considering factors such as the purchase price, financing options, and ongoing expenses.


Consider working with a financial advisor or business broker to determine your budget and financing options. This will help you understand your financial capabilities and make informed decisions during the acquisition process.


Identifying the Right Business for You


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Identifying the right particular business for you is a crucial step in the business acquisition process. It’s essential to establish clear criteria that align with your objectives and skills to narrow down the options effectively. This involves a thorough understanding of your interests, experience, and the specific industry you want to enter. Focusing on businesses that align with your strengths and passions boosts your chances of success and satisfaction as a new business owner.


This section will guide you through the process of determining your interests and skills, researching available businesses, and evaluating industry and market trends. Each of these steps is vital in ensuring that the business you choose aligns with your goals and has the potential for growth and profitability.


Determine Your Interests and Skills

When choosing a business to buy, it’s important to consider your interests, skills, experience, and passion. Aligning your business purchase with these factors can greatly enhance your chances of success and satisfaction. For instance, if you have a background in technology, purchasing a tech-related business might be more advantageous than venturing into a completely unfamiliar industry. This familiarity can help you make better strategic decisions and navigate challenges more effectively.


However, prior experience is not mandatory for buying a business. What matters is your willingness to learn and adapt. While being unfamiliar with the purchased business can lead to a steep learning curve, choosing a business that aligns with your interests and skills will keep you motivated and persistent during challenging times.

A realistic assessment of your knowledge and capabilities is essential in selecting a suitable own business.


Research Available Businesses

The next step is to research available businesses for sale. Utilize online marketplaces and business brokers to find a variety of small businesses that match your criteria. These platforms can provide detailed listings and streamline the acquisition process. Additionally, networking with small business owners can uncover opportunities that may not be listed on formal marketplaces. Combining online searches with networking maximizes your chances of finding the right business.


It’s important to approach this research methodically. Start by identifying potential businesses that align with your interests and skills. Then, conduct a preliminary analysis of each business’s financials, market position, and growth potential. Evaluating a business's assets during this phase is crucial to ensure a comprehensive understanding of its value.


This will help you create a shortlist of viable options that you can further investigate.

  1. Identify potential businesses that align with your interests and skills.

  2. Conduct a preliminary analysis of each business’s financials, market position, and growth potential.

  3. Create a shortlist of viable options that you can further investigate.


Evaluate Industry and Market Trends

Evaluating industry and market trends is a critical step in ensuring the long-term viability of your business acquisition. Spend ample time researching the industry to understand its growth rates, market trends, and competitive landscape. This understanding will offer crucial insights into the potential challenges and opportunities you'll encounter as a new business owner.


Additionally, comparing the business’s return on investment (ROI) to alternative investments will help you make a well-informed decision.


Understanding Why the Business is for Sale

Understanding why a business is for sale is crucial in assessing its potential and making an informed purchase decision. Common reasons for selling include financial troubles, debts, and the need for capital investments to remain competitive. Additionally, a decline in business due to increased competition or the loss of key clients can motivate an owner to exit the business.


Poor business performance can often be attributed to a lack of innovation, inadequate management, or over-reliance on a small client base. Therefore, it’s essential to delve into the specific reasons behind the sale. Identifying these factors can help you determine the business’s growth potential and whether you have the capabilities and resources to turn it around.


Working with a Business Broker

Working with a business broker can be beneficial in finding and acquiring an existing business. A reputable business broker can provide valuable guidance and support throughout the process. Call Business Exit Advisors or The Franchise Insiders.


Find a Reputable Business Broker

Finding a reputable business broker is essential in ensuring a smooth and successful acquisition process. Look for a broker who has experience in your desired industry and has a proven track record of successful transactions. Check for certifications, such as the Certified Business Intermediary (CBI) designation, and ask for referrals from other business owners or professionals. A reputable business broker will help you navigate the complex process of buying an existing business and ensure that your interests are protected.


By engaging in pre-purchase planning and working with a reputable business broker, you’ll be well-prepared to find and acquire an existing business that aligns with your goals and objectives.


Benefits of Working with a Business Broker

Working with a business broker can be a valuable asset when buying an existing business. A business broker can provide expert guidance and support throughout the acquisition process, helping you navigate the complexities of buying a business. Here are some benefits of working with a business broker:


  • Access to a Wide Range of Businesses for Sale: Business brokers have an extensive network of contacts and can provide you with access to a wide range of businesses for sale, including those that are not publicly advertised. This can significantly broaden your options and increase your chances of finding the perfect business.

  • Expert Knowledge of the Market: Business brokers have a deep understanding of the market and can provide you with valuable insights and advice on the current state of the industry and the potential for growth. Their expertise can help you make informed decisions and identify the best opportunities.

  • Help with Due Diligence: Business brokers can assist with the due diligence process, helping you to review financial statements, business assets, and other important documents to ensure that you have a clear understanding of the business’s financial health and potential for growth. This thorough examination is crucial for making a sound investment.

  • Negotiation Support: Business brokers can provide support and guidance during the negotiation process, helping you to secure the best possible deal for your business acquisition. Their experience in negotiating terms can be invaluable in achieving favorable conditions.

  • Confidentiality: Business brokers can maintain confidentiality throughout the acquisition process, ensuring that sensitive information is protected and that the sale is handled discreetly. This is particularly important to prevent any disruptions to the business during the transition.


By leveraging the expertise and resources of a business broker, you can streamline the process of buying an existing business and increase your chances of a successful acquisition.


Conducting Due Diligence

Conducting due diligence is a critical phase in the business acquisition process. It involves a thorough investigation of the business’s legal records, financials, tax records, and operations to ensure you make a well-informed decision. The purpose of due diligence is to collect detailed information about the business and verify its legitimacy and profitability.

This process typically begins with issuing a letter of intent, which signals your serious interest in purchasing the business and initiates the due diligence and negotiation process. During due diligence, it is advisable to hire professionals, such as lawyers and financial advisors, to assist you, especially if it’s your first time buying a business.

Signing a confidentiality agreement is also essential to protect the seller’s confidential information during this phase.


Review Financial Statements and Tax Returns

Reviewing financial statements and tax returns is a fundamental part of the due diligence process. Key documents to examine include balance sheets, cash flow statements, and tax returns. These documents offer insights into the company’s quality of earnings, cash flow, and potential liabilities. Understanding a business’s tax liabilities is crucial as they can significantly impact the acquisition costs.


Additionally, understanding existing cash flow when reviewing these financial statements and tax returns is essential. A solid cash flow and a proven track record not only facilitate securing financing but also enhance operational efficiency by leveraging established customer and supplier relationships.


By reviewing various financial documents, you can assess the business financials and make informed decisions during the acquisition process. This information directly impacts the business valuation and negotiation strategies, helping you determine a fair purchase price and identify any financial red flags.


Assess Business Assets and Liabilities

Assessing a business’s assets and liabilities is another crucial aspect of due diligence. Evaluate the condition, quality, and salability of inventory and equipment. This includes assessing the business's assets, both tangible like equipment and real estate, and intangible assets such as patents, trademarks, and software. Understanding the value and condition of these assets helps estimate future operational efficiency and profitability.


Additionally, it’s important to consider the receivables and any existing debts. Avoid taking on receivables that are too old, as they pose challenges in collection. Intellectual property, such as patents and trademarks, can also significantly impact the business’s value and should be carefully evaluated.


Analyze Customer Base and Market Position

Analyzing the customer base and market position is essential for assessing the business’s success and growth potential. Understanding the existing customer base provides insights into customer loyalty and the business’s reputation, which are vital for evaluating its profitability.


This analysis helps you gauge the business’s market position and identify opportunities for growth and expansion.


Valuing the Business


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Valuing the business is a crucial step in determining its fair market value and making informed purchase decisions. Various methods for assessing business value include the earnings approach, asset-based approach, and market comparison approach. Each method has its advantages and limitations, and choosing the right one depends on the specific characteristics of the business.


It is highly recommended to hire an independent business valuation professional to ensure an accurate and impartial evaluation of the business. A thorough and accurate valuation process helps minimize risks and enhances your negotiation power during the buying process.



Methods of Business Valuation

The earnings approach focuses on valuing a business based on its profitability, using methods such as the capitalized earnings method and discounted cash flow method. However, this approach relies on future earnings predictions, which may not always be accurate.


The assets approach assesses the value of a business’s assets by subtracting total liabilities from total assets. Additionally, the market approach values a business based on the sale prices of comparable businesses and considers local market conditions.

Each approach provides a different perspective on the business’s value, and combining these methods can offer a more comprehensive valuation.


Hiring an Independent Business Valuation Professional

Engaging an independent business valuation professional can provide an impartial and thorough assessment of a business’s value. These professionals are skilled in identifying intangible elements, such as goodwill, that affect the overall worth of the business. Their expertise ensures that you receive an accurate valuation, which is crucial for making well-informed decisions and negotiating the best possible terms.


Securing Financing for Your Purchase

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Securing financing is a critical step in the business acquisition process. Multiple funding methods, such as loans and investor contributions, are commonly combined when buying a business. The availability of various financing options, including business acquisition loans, seller financing, and personal funds, allows you to tailor your financing strategy to your specific needs and circumstances. Understanding different types of business loans, including traditional bank loans, is crucial as they can help alleviate financial burdens and require good personal credit and substantial down payments.


Exploring your financing options thoroughly and comparing terms and conditions is essential to ensure they align with your goals. This section will guide you through the different financing methods, helping you secure the necessary funds to complete your business purchase.


Exploring Business Acquisition Loans

Business acquisition loans are a popular financing option for purchasing an existing business. The most common type of SBA loan for business acquisitions is the 7(a) loan, which typically requires a down payment of 10%, with only 5% coming from the buyer’s cash. Lenders for a business acquisition loan include SBA lenders, credit unions, banks, and online lenders.


Traditional bank loans are another financing option for business acquisitions. These loans often require good personal credit, a minimum credit score, substantial down payments, and personal guarantees.


To improve your chances of securing a loan, ensure you have historic income and adequate cash flow. Preparing the necessary documentation, such as financial histories, tax returns, and cash flow analyses, is crucial when approaching a lender for financing.


Considering Seller Financing

Seller financing is an alternative option where the seller acts as the lender, providing a loan to the buyer with a promissory note detailing the loan terms. This method can provide buyers access to financing that may be difficult to obtain from traditional lenders. Structured payment plans can help manage resources after the acquisition.


However, there are risks involved, such as the seller potentially losing money if the buyer defaults on the loan. Typically, seller financing involves the seller providing a loan amounting to 5% to 60% of the business’s asking price.


Utilizing Personal Funds or Family Assistance

Using personal funds, family assistance, or borrowed funds can be a viable option for financing the purchase of a business. Personal savings can avoid taking on too much debt and serve as a substantial down payment. Additionally, exploring business loans can provide further financial support for your investment.


Consulting an accountant ensures that sufficient capital is available for business operations, particularly when utilizing 401(k) funds.


Issuing a Letter of Intent

A letter of intent (LOI) is a document from the seller proposing the price and terms of sale. It formally states your intention to purchase an existing business and outlines the terms, conditions, price, and necessary steps for the transaction. The LOI should also clarify that it is primarily non-binding, except for specific sections like confidentiality.

Including a confidentiality agreement in the LOI ensures that any sensitive information shared during negotiations remains protected.


Additionally, an exclusivity period can prevent the seller from considering other offers during negotiations, helping to maintain momentum towards closing the deal.


Make sure you do your due diligence before offering an LOI.


Closing the Deal

Closing the deal is the final step in buying an existing business. This process involves finalizing all agreements, securing necessary financing, and ensuring that all documents, notes, and agreements are in place. It’s essential to have a clear understanding of the agreed-upon price and terms, as well as the capital required to complete the purchase.

Having all the necessary documentation ready is crucial for a smooth closing process. This includes the bill of sale, which is important for transferring ownership of the business's assets, the asset acquisition statement, and any other relevant documents that verify the business’s operational legitimacy. Ensuring that everything is in order will help prevent any future disputes and facilitate a seamless transfer of ownership.


Preparing Essential Documentation

Key documents needed for closing a business purchase include the bill of sale, asset acquisition statement, vehicle documentation, and patents or trademarks. The bill of sale is essential to officially transfer ownership of the business’s assets from the seller to the buyer. When purchasing a business with vehicles, it’s necessary to complete the appropriate forms at the local DMV to transfer title ownership.


Additionally, obtaining a certificate of good standing from the secretary of state verifies the operational legitimacy of the business. Documents such as articles of organization for LLCs or articles of incorporation for corporations prove a registered business entity’s existence, ensuring a smooth transition.


Finalizing the Purchase Agreement

Finalizing the purchase agreement involves negotiating terms that satisfy both the buyer and the seller. It’s crucial to conduct a final review of all documentation before signing to avoid future disputes. This step ensures that both parties are clear on the terms and conditions, facilitating a smooth and successful transfer of ownership.


Transitioning into Business Ownership


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Transitioning into business ownership requires careful planning and execution. Transfer of business licenses and permits must be arranged to ensure compliance post-purchase. After closing the deal, it is important to update leases, agreements, contracts, and other paperwork. Your attorney should assist you with this process. Maintaining cash flow is essential. It plays a crucial role in post-acquisition management.


This section will guide you through developing a transition plan, maintaining relationships with existing customers, and setting short- and long-term goals. Each of these steps is vital for ensuring a smooth transition and setting the business on a path to continued success.


Developing a Transition Plan

A comprehensive transition plan is essential for a successful ownership transition. This plan should outline specific goals related to financial outcomes and operational structure. Establishing measurable goals allows new owners to track progress and adapt strategies as needed during the initial ownership phase. Short-term objectives help new owners focus on immediate operational needs post-acquisition, while long-term goals provide direction for sustained growth and strategic planning.


Updating operational processes and formalizing standard operating procedures, such as employee handbooks, are crucial for ensuring a seamless transition. Effective communication with staff is also essential to maintain morale and ensure everyone is aligned with the new ownership’s vision.


Maintaining Relationships with Existing Customers

Maintaining relationships with existing customers is critical during the ownership transition. Communicating changes effectively and reassuring customers of continued service can help retain their trust and loyalty.


Continuity in leadership during the transition can also help maintain customer trust and ensure a smooth handover.


Setting Short- and Long-Term Goals

Setting clear short- and long-term goals is crucial for guiding the new business owner through the initial phase and setting a direction for future growth. With lower initial costs, buyers can invest in expanding the business and adapting it to their vision.

Establishing these goals helps ensure a strategic approach to managing and growing the business.


Create a Plan for Growing the Business

Once you have acquired an existing business, it’s essential to create a plan for growing the business. Here are some steps to consider:

  • Review the Business’s Financials: Take a close look at the business’s financial statements to understand its current financial health and identify areas for improvement. Analyzing these documents will help you pinpoint strengths and weaknesses, guiding your growth strategy.

  • Identify Opportunities for Growth: Look for opportunities to increase revenue, reduce costs, and improve efficiency. This could involve expanding your product or service offerings, entering new markets, or optimizing existing operations.

  • Develop a Marketing Strategy: Create a marketing strategy that targets the business’s existing customer base and identifies new opportunities for growth. Effective marketing can help you retain current customers while attracting new ones, driving overall business growth.

  • Invest in New Technology: Consider investing in new technology to improve efficiency, reduce costs, and enhance the customer experience. Upgrading your systems can streamline operations and provide a competitive edge.

  • Develop a Plan for Expanding the Business: Consider expanding the business through new locations, products, or services. A well-thought-out expansion plan can help you scale your operations and increase market share.

By following these steps, you can create a robust plan for growing your newly acquired business, ensuring its long-term success and profitability.


Reinvest Profits into the Business

Reinvesting profits into the business is an essential part of growing and expanding an existing business. Here are some ways to reinvest profits:

  • Invest in New Equipment or Technology: Consider investing in new equipment or technology to improve efficiency, reduce costs, and enhance the customer experience. Upgrading your tools and systems can lead to better productivity and service quality.

  • Hire New Staff: Consider hiring new staff to help with the growth and expansion of the business. Bringing in additional talent can support increased demand and contribute to the overall success of the business.

  • Develop New Products or Services: Consider developing new products or services to attract new customers and increase revenue. Innovation can help you stay competitive and meet evolving market needs.

  • Expand the Business: Consider expanding the business through new locations, products, or services. Growth initiatives can open up new revenue streams and enhance your market presence.

  • Improve the Customer Experience: Consider investing in initiatives that improve the customer experience, such as customer service training or loyalty programs. Enhancing customer satisfaction can lead to repeat business and positive word-of-mouth referrals.


By reinvesting profits into the business, you can help to drive growth and expansion, increase revenue, and improve the overall financial health of the business. This strategic approach ensures that your business continues to thrive and evolve in a competitive market.

Codie Sanchez has change the game of business buying.

Codie Sanchez: Changing the Business-Buying Conversation


Codie Sanchez has brought widespread attention to the process of acquiring small businesses, particularly those run by retiring owners. Her emphasis on creative strategies, like using seller financing, has inspired many aspiring entrepreneurs to view business acquisitions as a viable and accessible path to ownership.


The Positives:

  • Demystifying Business Buying: Codie has simplified the concept of buying small businesses, breaking it down into actionable steps that resonate with new entrepreneurs.

  • Seller Financing Awareness: Her focus on seller financing highlights a practical way to fund acquisitions, especially for those without significant upfront capital.

  • Spotlighting Essential Industries: By championing "boring" businesses, such as laundromats or landscaping companies, she has showcased opportunities in industries with steady demand and profitability.


The Considerations:

  • Complexity of Execution: While Codie presents buying businesses as approachable, the process often involves navigating intricate financial, legal, and operational challenges that require expertise and patience.

  • Heightened Competition: Her influence has spurred significant interest in "Mom and Pop" businesses, increasing competition for these opportunities and driving up prices in some cases.

  • Realistic Expectations: Some buyers may underestimate the effort required to sustain or grow a business, especially those with operational inefficiencies or declining performance.


Codie Sanchez has undeniably contributed to making business ownership more accessible and popular. However, it’s important for buyers to approach acquisitions with a realistic understanding of the work involved, conduct thorough due diligence, and seek professional advice when needed. Business buying can be transformative, but it requires careful planning and execution to succeed.


Why a Great Franchise Might Be the Smarter Move

While buying an existing business has its appeal, investing in a proven franchise with strong support can often be a smoother path to entrepreneurship. Franchises offer:

  • Turnkey Systems: You gain access to established processes, branding, and operational frameworks, minimizing the guesswork.

  • Comprehensive Support: Franchisors often provide training, marketing, and ongoing guidance to set you up for success.

  • Faster Scaling Potential: With a proven model in place, you can focus on growing the business instead of starting from scratch.


That said, no business opportunity comes with guaranteed success. However, with the right franchise and proper execution, the journey may involve fewer headaches and yield results faster than a traditional business acquisition.


If you’re considering the franchise route, working with experienced franchise brokers like Jack and Jill Johnson can make all the difference. With over 20 years of experience, they’ve helped hundreds of entrepreneurs find the perfect franchise match. Contact The Franchise Insiders to explore opportunities tailored to your goals!


Summary

In summary, buying an existing business offers numerous advantages, including reduced risk, quicker profitability, and an established customer base. By identifying the right business, conducting thorough due diligence, and securing appropriate financing, you can make an informed purchase decision and set the stage for a successful transition into business ownership.

Each step in the business acquisition process is crucial, from understanding why the business is for sale to finalizing the purchase agreement and developing a comprehensive transition plan. With careful planning and execution, you can navigate the complexities of buying an existing business and achieve your entrepreneurial goals. Now, it’s time to take the plunge and embark on your journey to becoming a successful business owner.

Frequently Asked Questions

What are the benefits of buying an existing business compared to starting a new one?

Buying an existing business significantly reduces risk and allows for quicker profitability due to its established customer base and operational framework. These factors can provide a smoother transition and immediate cash flow compared to starting a new venture from scratch.

How can I find the right business to buy?

To find the right business to buy, establish clear criteria based on your interests and skills while researching options through online marketplaces and networking. It is essential to evaluate industry and market trends to make an informed decision.

What is due diligence, and why is it important?

Due diligence is a comprehensive examination of a business's legal, financial, and operational records to ensure an informed purchasing decision. It is crucial as it helps identify potential risks and liabilities, safeguarding investments.

What financing options are available for buying a business?

Various financing options for buying a business include business acquisition loans, seller financing, and utilizing personal funds or assistance from family. Each option presents unique advantages that can facilitate the purchase.

How do I transition into business ownership successfully?

To transition into business ownership successfully, it is crucial to develop a comprehensive transition plan, maintain relationships with existing customers, and establish clear short- and long-term goals. This strategic approach will facilitate a smooth shift into your new role. Working with a broker like Jack and Jill Johnson can make the process much easier and more predictable.


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Disclaimer: The Franchise Insiders make no guarantees of success or profitability.

All investments involve risk, and potential franchisees should conduct thorough research and consult professionals before making decisions. The information provided on this page is for educational and informational purposes only. It reflects my personal experience running a franchise and is not intended to guarantee or imply specific results, financial performance, or operational outcomes for any other franchise owner.


No financial claims or assurances are made, and any references to time management or operational methods are based solely on my individual approach to running my business. Results will vary significantly depending on factors such as franchisee effort, market conditions, location, and operational strategies.


This page does not constitute an offer to sell or a solicitation to buy a franchise. Offers and sales of franchises are made only through a Franchise Disclosure Document (FDD) and in compliance with applicable laws. Prospective franchisees should thoroughly review the FDD, conduct due diligence, and consult with independent financial, legal, or business advisors before making any investment decisions.


By engaging with this content, you acknowledge and agree that no guarantees of success, income, or specific outcomes are provided, and The Franchise Insiders and its representatives are not liable for any business decisions made based on the information shared.

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